Hey! I'm Paul, founder of Golden Buoy.

Back in 2020, my wardrobe was a graveyard of surf tees from the big-name brands. I loved the lifestyle, but I was constantly let down by the gear.

I’m talking about those thin, cheap-feeling t-shirts that shrink to a belly top after one wash, and prints that crack and fade before the summer’s even over. It felt like disposable clothing, and I knew there had to be a better way.

When the first lockdown hit, I decided to stop complaining and start creating. Fuelled by boredom and a desire for quality surfwear that’s actually built to last, I spent my days researching materials, printing methods, and what it would take to launch an independent UK surf brand I’d personally be stoked to wear.

The mission was simple: create durable, eco-friendly clothing that feels great and doesn’t fall apart.

I honestly didn't know what to expect. But then, the orders started flowing in. And they didn't stop.

Suddenly, I was shipping thousands of tees, with boxes of our sustainable surfwear piled high in my tiny attic. It was clear I’d struck a chord with other people who were also fed up with the poor quality of mainstream surf clothing.

Golden Buoy was born from that frustration, and our commitment to creating premium, ethical surfwear remains the heart of everything we do.